MCi Africa seeks to establish itself as the leading forum on market-creating innovation in Africa. We work to advance the power of innovation to create shared prosperity. Through action-oriented research and experimentation we seek to inspire, influence, and invigorate entrepreneurial ecosystem actors to broaden access to opportunity, capital, well-being, and knowledge for the majority in Africa, through market-creating innovation.
Market-creating innovation (MCi)
Market-creating innovations increase affordability, simplify offerings, improve quality, and increase accessibility.
Our Services
ACTION-ORIENTED RESEARCH
MCi Africa conducts collaborative research on market-creating innovations as a viable pathway to prosperity in Africa. Our research findings and insights are disseminated widely with the aim of inspiring and catalyzing behavior in favor of entrepreneurship and innovation.
CAPACITY BUILDING
We convene forums bringing together the entrepreneurial ecosystem actors working towards broadening access through market-creating innovation. Through our training programs we equip entrepreneurs with the skills and tools to launch and sustain profitable market-creating innovations.
ADVISORY
We offer advisory services to entrepreneurs and companies seeking to establish and grow projects relating to market-creating innovation. Collaborations with like-minded organizations to experiment and test concepts in MCi Labs will eventually result in products and services that serve the unmet needs of communities, new value networks and much needed jobs.
“One of the things that people don’t understand is that markets are creations. They are not something we can [just] find. A market has to be created”.
~ Ronald Coase, 1991 Nobel Laureate in Economics.